SEO Digital Group

In 1996, Bill Gates wrote an essay titled “Content is King”. Today’s digital marketers are constantly repeating the phrase “content is king,” but Gates anticipated the potential success of content marketing over 20 years ago. He wrote that “broad opportunities for most companies involve supplying information or entertainment. No company is too small,” and he was right. If your website lacks the traffic you want, content may very well be the answer. Our client website, Social Buddy , which markets an Instagram growth service, had very little traffic six months ago. It is now on track to surpass 100,000 visitors a month. All we had to do was consistently publish relevant, keyword researched, well-written, SEO optimized content. Organic Traffic Increased Over 985% in 6 Months Through Content When I began writing content for Social Buddy at the end of December 2018, the website had peaked at about 8,000 visits per month. For the last few months, it had lingered in the 6,000 to 8,000 r...

Platform: BigCommerce Niche: Outdoors Gear & Equipment Goals: Increase Organic Search Traffic & Revenue Strategy: Technical SEO, On-page Optimization, Content Optimization   About the Campaign This client sells outdoors gear & equipment online through a BigCommerce website.  They began as a traditional brick and mortar store with one physical location that expanded into e-commerce a few years ago.  Their website had a good start on reputation and authority, but their site structure for categories, products, and some other technical aspects were hurting their organic traffic results from Google. *We are keeping the client’s business name confidential since we are reveling some revenue numbers. The Challenges The website has tens of thousands of product, category, and informational pages.  With a site this large, we can’t just jump in and start doing work.  It is more important for us to analyze the current state and see if we can find so...

You’ve heard the word before, but do you actually know what an algorithm is? Algorithms can sound intense and complicated, but the actual concept of an algorithm is simple. Learn what algorithms are, how they function in your daily life without your notice, and why they’re important to digital marketing. Algorithm Definition The Cambridge Dictionary defines algorithm as “a list of instructions for solving a problem”. Merriam-Webster defines algorithm as “a step-by-step procedure for solving a problem or accomplishing some end.” They also define algorithm as, “a procedure for solving a mathematical problem in a finite number of steps that frequently involves repetition of an operation.” The broadest definition of an algorithm is a set of rules, guidelines, or steps that produce a certain outcome or perform a specific task. While most people are scared off by the very technical sounding word, “algorithm”, at its root it is a simple concept. The complex side of algorithms comes int...

Posted by MiriamEllis Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale... Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers. Your generosity in telling us what you need as marketers has inspired us to action. Over the coming months, you’ll be seeing what Moz has learned reflected in a series of rollouts. Stage by stage, you’ll see that we’re planning to give our software the wings it needs to help you fully navigate the dynamic local search landscape and, in turn, grow your business. We hope you...

If you are like millions of people around the world, you have a website and you want to drive traffic to it.  There are a few channels to accomplish this and traffic from search engines is one of, if not, the best way to increase visitors to your pages. So, now you want more visitors from Google.  The next big questions, how does it work?  They don’t magically show up and start reading your pages.  You need to put in a little work and tell search engines what your pages and website are about and make sure they show up in the top of search results when people are looking for what you provide. Sounds easy right!  Not so much.  To the beginner, SEO is a complicated new language with tons of misinformation and years of updates to the algorithms.  You are lucky though, it is 2019 and there are now SEO tools to guide you through the process.   Check Your SEO Score Now   Why is SEO Important? The goal in SEO (Search Engine Optimization) is “...

Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog? But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of the storm. It’s been here since the beginning, a place where all the marketing nerds and SEO geeks could hang our hats and feel understood. And MozCon feels like the culmination of that culture of acceptance. MozCon: Helping you build your best self As I’ve chatted with the good folks at Moz about this year’s MozCon, it’s clear to me that they pay attention to data. Why do I say that? Because they’re doubling down on making this year their most actionable year ever. As a past attendee, I ca...

Content is king in the world of digital marketing. Content is vital to improve your SEO efforts, bring traffic to your website, and keep your website fresh. Writing that SEO content, however, can be difficult. There are proven strategies to employ when writing for SEO, which we’ll break down for you. If you take anything away from this article, however, it should be this: the best way to write for SEO is to produce well-written, informative, and relevant content. SEO and Content Why is content so important for SEO? In short, content brings new visitors to your website by answering relevant questions related to your brand, driving traffic and keeping your website fresh. To learn more about why you need content, check out our blog post on why fresh content is critical for SEO . Content Writing Vs. Copywriting People often mistake content writing for copywriting – the two are similar, but should not be used interchangeably. Copywriting is all about marketing – ad copy should ent...

Posted by BrianChilds “Does Moz offer a certification?” Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017,  the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud). Across all these interactions, one question asked by our students kept surfacing:  Can I get a certificate for completing this coursework?  For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a cr...

Posted by cheryldraper High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage. We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections: Strength of the pitch (e.g., value, relevance to the audience, etc.) Can the content reasonably be delivered in the time allotted? Does it fit with overall programming and agenda? After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage. Grab a seat and see for yourself! Ready to meet your MozCon Community Speakers? Areej Ab...