What is an SEO Score and How Do You Check It?

If you are like millions of people around the world, you have a website and you want to drive traffic to it.  There are a few channels to accomplish this and traffic from search engines is one of, if not, the best way to increase visitors to your pages.

So, now you want more visitors from Google.  The next big questions, how does it work?  They don’t magically show up and start reading your pages.  You need to put in a little work and tell search engines what your pages and website are about and make sure they show up in the top of search results when people are looking for what you provide.

Sounds easy right!  Not so much.  To the beginner, SEO is a complicated new language with tons of misinformation and years of updates to the algorithms.  You are lucky though, it is 2019 and there are now SEO tools to guide you through the process.

 

 

Why is SEO Important?

The goal in SEO (Search Engine Optimization) is “ranking” on the first page of results for the keywords your potential website visitors search.  For example, If you are a bankruptcy lawyer in Philadelphia you want to make sure you show up in the top of results when people search for that topic and hopefully click your website listing instead of the competition.

The higher your website is on the first page, the more clicks you get.  There are only 10 spots available on the first page so it will be competitive.

This is what your website traffic will look like if you optimize for search engines and focus on getting a high seo score.

website traffic after seo

What is an SEO Score?

There is a formula to rank your website on top of the search results.  The winning formula has what we like to call SEO factors.  If you get these factors correct, you have a better chance at beating your competition to the top of the page for the keywords you want to rank.

An SEO scoring tool will scan your website and the keyword you want to rank, then give you a score on the list of known factors for quality SEO.  The better your SEO score, the higher up in the search engine ranking your website will achieve.

The most important part of SEO is making sure each page on your website is only focusing on one main keyword or phrase.  Usually your home page should be focused on your brand/company name and the main thing to do.  If you are a local business you should also add the city or area you service.  Don’t be generic, be focused.

For example, if you sell cars.  Don’t optimize for just the word “cars”.  Maybe it should be “Used Cars in Philadelphia” or “Auto Dealerships Philadelphia”



What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase and we will email you a full report with seo score

The post What is an SEO Score and How Do You Check It? appeared first on SEO Digital Group.

Comments

Post a Comment

Popular posts from this blog

Customer Surveys: Why You’re Crazy Not to Use Them

Image
One of the best things about the Internet is the way that it has mutualized communication. Before the Internet, media went in a one-to-many direction. Social media has turned that dynamic on its head in two ways. Now, communication is both many-to-many and one-to-one. Plus, with the plethora or social channels and messaging apps, there are more ways than ever to reach your customers. And there are more ways than ever for them to reach you. But you’d be surprised how few companies take the opportunity to actively listen to their customers. They prescribe everything to their audience. Sure, they may do some user testing. But by not interacting directly with their customers, they are missing out on a big opportunity. People are increasingly favoring brands  and companies that make them feel like a part of a community. They feel like they have a role in the success of your business. Your success is success for them too . If you don’t make them feel like a part of what you’...
Read more

Knowledge Graph Eats Featured Snippets, Jumps +30%

Image
Posted by Dr-Pete Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL ). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly): Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention. What happened, exactly? To be honest, when we investigate changes like this, the best we can usual...
Read more

Expert Tips for Creating a High-Quality Content

Image
To produce great works of art, being creative and inspired is necessary, but a lot more goes into it. Creating content is pretty popular nowadays, everyone can do it – as the resources are available to everyone,  you can write a book on your computer, or start a youtube channel and be a filmmaker using your iPhone, it’s that simple! But just because everyone can do it, doesn’t mean everyone can produce good content. Here are some expert tips for creating high-quality content that will blow everyone away! Be Original This might be harder than you think, almost everything has been done before – but don’t let that discourage you! But being creative all the time is impossible, sometimes you just want to get it over with. But quality content takes time, you need to think things through rather than to just rush it and get it done in a few hours. If you want to be original, you’ll need to think about the things you are creating, their purpose, what is the message you want to put out...
Read more