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Showing posts from June, 2018

What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

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Posted by randfishWe rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week's Whiteboard Friday.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about something kind of unnerving. What do we, as SEOs, do as Google is removing organic search traffic?So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportunity in Google search until recently, and that is because of a bunch of moves, n…

The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

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Posted by sergeystefogloIf your work involves SEO at some level, you’ve most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective.The goal of this post is to equip you with the minimum viable knowledge required to do so. This post won’t go into the nitty gritty details, describe the history, or give you extreme detail on specifics. There are a lot of incredible write-ups that already do this — I suggest giving them a read if you are interested in diving deeper (I’ll link out to my favorites at the bottom).In order to be effective consultants when it comes to the topic of JavaScript and SEO, we need to be able to answer three questions:Does the domain/page in question rely on client-side JavaScript to load/change o…

The Goal-Based Approach to Domain Selection - Whiteboard Friday

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Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what's best for my users?In today's edition of Whiteboard Friday, we're beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domain that aligns with and supports your business goals.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I am the SEO Wordsmith here at Moz. Today we're going to be talking about a goals-based approach to choosing a domain type or a domain selection.There are a lot of questions in the SEO industry right now, and as an agency, I used to work at an agency, and a lot of times o…

An 8-Point Checklist for Debugging Strange Technical SEO Problems

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Posted by Dom-WoodmanOccasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing.These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.The very nature of these situations defies a checklist, but it's useful to have one for the same reason we have them on planes: even the best of us can and will forget things, and a checklist will provvide you with places to dig.
Fancy some examples of strange SEO problems? Here are four examples to mull over while you read. We’ll answer them at the end.1. Why wasn’t Google showing 5-star markup on product pages?The pages had server-rendered product markup and they also had Feefo product markup, including ratings being attached client-side.The Feefo ratings snippet was successfully rendered in F…

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

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Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they're actually quite useful metrics.This happens quite a bit. I see in the digital marketing world people talking about these metrics as though they are either dirty-scum, bottom-of-the-barrel metrics that no one should pay any attention to, or that they are these lofty, perfe…

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

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Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world.But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake.Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial.If you're one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary reports, you probably won't notice that there's all sorts of bogus information mixed in with your real user data.An…