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Showing posts from February, 2019

How To Choose the Best SEO Company For Your Business

We all get the emails: “Sign up with our SEO services to get your website on the first page of Google in one week!”. If you run a business, your inbox is probably full of spam emails with claims like this.So how do you sort through the spam to find an SEO company that will actually help your business? We’ve compiled the factors that you should consider when hiring an SEO company, including best practices and red flags. Your first tip: those companies blowing up your inbox with ridiculous claims? They’re not the best choice for your business.When it comes to choosing an SEO company to help bolster your online presence, it isn’t always easy to know which company is right for you. Running a successful online campaign is complex, and when you hire an SEO company, agency, or consultant, you put your trust in them to promote your business online. If your company is on the hunt for SEO services, there are some things to look out for to help you in your search.Why You Need an SEO CompanyBefor…

4 Ways to Improve Your Data Hygiene - Whiteboard Friday

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Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I'm going to be talking to you about data hygiene.What I mean by that is the stuff that we see every single time we start working with a new client this stuff is always messed up. Sometimes it's one of these four things. Sometimes it's all four, or sometimes there are extra things. So I'm going to cover this stuff today in the hopes that perhaps the next time we get a profile from someone it is not quite as bad, or if you look at these things a…

A guide to setting up your very own search intent projects

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Posted by TheMozTeamThis post was originally published on the STAT blog.Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story.Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions.To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers.Before we jump in, there are a few things you should have down pat:1. Picking a search intent that works for youSearch intent is the motivating force behind search and it can be:Informational: The searcher has identified a need and is looking for information on the best solu…

People Ask Their Most Pressing SEO Questions — Our Experts Answer

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Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources!How do you optimize for international markets?International sites can be multi-regional, multilingual, or both. The website setup will differ depending on that classification.Multi-regional sites are those that target audiences from multiple countries. For example: a site that targets users in the U.S. and the U.K.Multilingual sites are those that target speakers of multiple languages. For example, a site that targets both English and Spanish-speakers.To geo-target sections of your site to different cou…

The Basics of Building an Intent-based Keyword List

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Posted by TheMozTeamThis week, we're taking a deep into search intent.The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.Search intent is the new demographics, so it only made sense to get up close and personal with it. Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list. Here’s how you can get your hands on one of those.Gather your core keywordsFirst, before you can even think about intent, you need to have a solid foundation of core keywords in place. These are the products, features, and/or services that you’ll build…

Do Businesses Really Use Google My Business Posts? A Case Study

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Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention — all without them even visiting your website. That’s pretty powerful stuff!Google My Business helps with local rankingsNot only is your GMB Profile easily visible to potential customers when they search on Google, but Go…

How to Identify and Tackle Keyword Cannibalisation in 2019

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Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.What do we mean by cannibalisation in SEO?This unfortunate and often unnoticed problem harms the SEO potential of the pages involved. When more than one page has the same/similar keyword target, it creates “confusion” in the eyes of the search engine, resulting in a struggle to decide what page to rank for what term.For instance, say my imaginary e-commerce website sells shoes online and I have created a dedicated category page that targets the term ‘ankle boots’: www.distilledshoes.com…