Posts

Showing posts from October, 2017

Unfiltered: How to Show Up in Local Search Results

Image
Posted by sherrybonelliIf you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.To make matters worse, Google has a local "filter" that can strike a business, causing their listing to drop out of local search results for seemingly no reason – often, literally, overnight. Google's local filter has been around for a while, but it became more noticeable after the Possum algorithm update, which began filtering out even more businesses from local search results.If you think about it, this filter is not much different than websites…

How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting - Whiteboard Friday

Image
Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular SEO tools.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the Keywords by Site feature that exists now in Moz's toolset — we just launched it this week — and SEMrush and Ahrefs, who have had it for a little while, and there are some other tools out there that also do it, so places like KeyCompete and SpyF…

How to Do a Competitor Analysis for SEO

Image
Posted by John.ReineschCompetitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots.By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic.Why competitive analysis is importantSEO competitive analysis is critical because it gives data about which tactics are working in the industry we are in and what we will need to do to start improving our keyword rankings. The insights gained from this analysis help us understand which tasks we should prioritize and…

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Image
Posted by kerryjonesMany companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content.
Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust.And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses refuse to stray from sales-focused content. I see companies publishing what are essentially advertorials and calling it content marketing.In addition to turning off customers, branded content can be extremely challenging for building links or earning PR mentions. If you’ve ever done outreach for branded content, you’ve probably gotten a lot of pushback f…

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site

Image
Posted by randfishFor many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!"Today, we're answering that long-standing request with that precise data inside Keyword Explorer:This data is likely familiar to folks who've used tools like SEMRush, KeywordSpy, Spyfu, or others, and we have a few areas we think are stronger than these competitors, and a few known areas of weakness (I'll get to both in a minute). For those who aren't familiar with this type of data, it offers a few big, valuable solutions for marketers and SEOs of all kinds. You can:Get a picture of how many (and which) keywords your site is currently ranking for, in which positions, even if you haven't been directly rank-tracking.See which keywords your competitors rank for as well, giving you new potential keyword targets.Run comparisons to see how many keywords any given se…

How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday

Image
Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.Click on the whiteboard image above to open a high-resolution version in a new tab!<span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about links in headers and footers, in navigation versus content, and how that can affect both internal and external links and the link equity and link value that they pass to your website or to another website if you're linking out to them.So I'm going to use Candy Japan here. They recently crossed $1 million in sales. Very p…

Unlocking Hidden Gems Within Schema.org

Image
Posted by alexis-sandersSchema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox.A structured data toolboxThe first part of any journey is finding the map. In terms of structured data, there are a few different guiding resources:The most prominent and useful are Google’s Structured Data Features Guides. These guides are organized by the different structured data markups Google is explicitly using. Useful examples are provided with required item properties.

Tip: If any of the item types listed in the feature guides are relevant to your site, ensure that you&#…