Posts

Showing posts from February, 2018

Google's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Image
Posted by Dr-PeteEarly search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we'll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled by subscription revenue, operated differently. Over time, they built walls around their gardens to keep visitors in and, hopefully, keep them paying.Over the past six years, Google has crossed this divide, building walls around their content and no longer linking out to the sources that content was originally built on. Is this the inevitable evolution of search, or has Google forgotten their pact with the people's whose backyards their garden was built on?I don't think there's an easy answer to this question, but the evolution itself is undeniable. I'm going to take you through an exhaustive (yes, you may need …

MozCon 2018: Making the Case for the Conference (& All the Snacks!)

Image
Posted by Danielle_LaundersYou’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare.But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses.What’s an education-hungry digital marketer to do?How do you convince your boss to send you to the conference of your dreams?First of all, you gather evidence to make your case.There are a plethora of excellent reasons why attending conferences is good for your career (and your bottom line). In digital marketing, we exist in the ever-changing tech space, hurtling toward the future at breakneck speed and often missing the details of the scenery along the way.A …

How (and Whether) to Invest in and Structure Online Communities - Whiteboard Friday

Image
Posted by randfishBuilding an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What's the hitch?Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions about building yourself an online community, including whether it's an investment worth your time.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're chatting about how and whether to invest in and structure online communities.I want to say a thank you to @DaveCraige on …

How to Deal with Fake Negative Reviews on Google

Image
Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. At my agency, my team spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on Twitter, Facebook, or reporting via the forum.Recently, my company got hit with three negative reviews, all left in the span of 5 minutes:Two of the three reviews were ratings without reviews. These are the hardest to get rid of because Google will normally…