SEO Digital Group

Digital marketers use a lot of acronyms – CRO , SOV , ROAS – the list goes on. One very common term is SERP, but if you aren’t well versed in the vernacular of digital marketing, this term may leave you confused. Learn what SERP stands for and how it relates to digital marketing and advertising.  What Does SERP Stand For?  SERP stands for search engine result page. This simply means the pages of results that appear when you search for any given term on a search engine like Google.  Search Engine Results Pages SERPs are important because they relate directly to SEO. Search engine optimization works to get website pages ranked on the first SERP for targeted keywords and search queries. If your business, blog, or other website page is ranked on search engine results page 1 for relevant keywords, then it will be easier for customers or website visitors to find your page.  Types of Search Results  Search engine results pages show different types of results. SEO campaigns aim to get y

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire. There are meta tags beyond just description and keywords , though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all o

Posted by KameronJenkins If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn't judge — there were so many insights), don't fret. We captured all of day three's takeaways so you could relive the magic of day three.  Don't forget to check out all the photos with Roger from the photobooth! They're available here in the MozCon Facebook group. Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure.  Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future  If you were hit with an instant wave of nostalgia after hearing Cindy's walk out music, then you are in good company and you probably were not disappointed in the slightest by Cindy’s talk on Fraggles. First learning of the day: Fraggles. Fragment + Handles. A piece of information and an anchor that scrolls directly to the information on the page @Suzzi