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Showing posts from December, 2018

Best Dental Keywords | Top 25 Keywords for Dentists

Competition between local dentists is fierce.  You need a quality marketing program to continually generate new patients while retaining the old.  When it comes to SEO for Dentists, you need to know the keywords people are using when looking for the services you provide.We’ll start with the high level queries people use to search for dental services.DentistDentist officeDentist near meEmergency dentistPediatric dentistFamily dentistKids dentistIf you are optimizing a page for a local Dental office, you must include most of these terms in the title, description, headings and page content.  Otherwise you will have a hard time ranking in Google for searches related to someone’s dental needs.Other services and topics related to dentists.  These are the services provided or even tooth issues.Dental implantsCost of dental implantsTeeth whiteningWisdom teeth removalTeeth cleaningGrinding teethAffordable denturesInvisalignTooth painRoot canalVeneersHere are a few questions people ask related …

5 On-Page Tactics to Improve Your SEO Score

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The best way to increase traffic to a website is ranking high in the search results for the keyword people use to find products and services like yours.  There is a process and science to have your web page rise to the top of the Google search results.Luckily for you, we have a a free tool which analyzes your website and give you an SEO score based on the following ranking factors.  Improve your score and these factors to gain better positions in the searches.Keyword in the Meta TitleAlso called the SEO title.  It is the blue title line that shows up first in the Google search results.  So many people miss this opportunity.  Have your keyword phrase as exact match in your page title.  This is one of the most important ranking factors in optimizing your web pages.  In the screen shot below, we are targeting the keyowrd term “seo analyzer”, “seo analysis”, “website seo analysis” and “seo score”.  Notice how I fit them all into the title without looking weird.Add the Focused Keyword to y…

SEO Keyword Research Strategies for 2019

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The world of search marketing and optimization is changing every day.  So we wanted to pull together our opinions on trends, tactics and strategies for SEO keyword research in 2019.Let’s start with what I call Evergreen strategies.  Processes that will most likely never get old or outdated and have stood the test of time.What is Keyword Research?Every quality search optimization and marketing campaign needs to start with an in-depth keyword SEO analysis session.  Start with what you believe is the top keyword for the service or product you are trying to rank.  This would be the head or primary keyword.In our case, we are trying to rank for SEO related keywords.  We would start with the primary keyword “SEO”.  If you are a plumber, you might start searching “plumber” or “plumbing services”.  Our goal is finding all the related keywords searches to our main topic.What do you need for Keyword Research?Its pretty basic and simple.  Here are the items you’ll need to perform a proper keywor…

The SEO Elevator Pitch - Whiteboard Friday

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Posted by KameronJenkinsWhat is it you do again?It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.So essentially, a couple of weeks ago, I was on Twitter and I saw John Mueller. He tweeted, "Hey, I meet with a lot of developers, and a lot of…

3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

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Posted by willcritchlowWhen you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, Whiteboard Friday fans. I'm Will Critchlow from Distilled, and I found myself in Seattle, wanted to record another Whiteboard Friday video and talk through some things that I learned recently when I got to sit down with John Mueller from Google at our SearchLove London conference recently.So I got to interview John on stage, and, as many of you may know, John is a webmaster…

Why Local Businesses Will Need Websites More than Ever in 2019

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Posted by MiriamEllis64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. ViaMoz State of Local SEO Industry Report...but please don’t come away with the wrong storyline from this statistic.As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?”Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine:Why it looks like local businesses don’t need websitesStatistical proofs of why local businesses need websites now more than everThe current status of local business websites and most-needed improvementsHow Google stopped bearing so many giftsWithin recent memory, a Google query with local intent brought up …

Evolving Keyword Research to Match Your Buyer’s Journey

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Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.Within Google Ads came a tool that enabled businesses to look at how many searches there were per month for almost any query. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. Not only that, Google gave us the ability to gather further insights due to other metrics Keyword Planner provided: competition and suggested bid. Whilst these keywords were Google Ads-oriented metrics, they gave the SEO industry an in…

Content Comprehensiveness - Whiteboard Friday

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Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz.Today we're going to be talking about the quality of content comprehensiveness and what that means and why sometimes it can be confusing. I want to use an example scenario of a conversation that tends to go on between SEOs and Google. So here we go.An SEO usually says something like, "Okay, Google, you say you want to rank high-quality content. But what does that really mean? What is high quality, because we need more specifics than that."Then Google g…