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Showing posts from March, 2018

How to Target Featured Snippet Opportunities - Whiteboard Friday

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Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionToday, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.What's a featured snippet?For those of you that need a little brush-up, what's a featured snippet? Let's say you do a search for something like, "Are pigs smarter than dogs?" You're going to see an answer box that says, "Pi…

MozCon 2018: The Initial Agenda

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Posted by Trevor-KleinWith just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today.We've got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You'll see some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.Topic details and the final agenda are still in the works, but we're excited enough about the conversations we've had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11!If you still need your tickets, we've got you covered:Pick up your ticket to MozCon!The SpeakersHere's a look at wh…

Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

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Posted by efgregWe all work hard building our businesses.We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game here?What are you really going for? Is there a glowing neon sign with the word “Exit” marking the path to your ultimate goal?For the majority of businesses, the end goal is to eventually sell that business to another entrepreneur who wants to take the reins and simply enjoy the profits from the sale. Alas, most of us don’t even know what our business is worth, much less how to go about selling it — or if it's even sellable to begin with.That's where Empire Flippers comes in. We've been brokering deals for years in the online business space, serving a quiet but hungry group of investors who are looking to acquire digital assets. The demand for profitable digital assets has been growing so much that …

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports - Next Level

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Posted by meghanpahinuiWelcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business. Today, Meghan is here to share all the juicy details to include in a truly persuasive SEO report for your clients and how you can create your own with Moz Pro. Read on and level up!When it comes to creating useful SEO reports for clients and members of your team, it can be tough to balance the best, most relevant information to include with what they actually want to see. Essentially, you should show your clients that what you’re doing is working and getting results that positively impact their business. That being said, though, you’ll need to ask yourself what they consider progress:Are they trying to generate more traffic to their site?Increase overall sales?Improve their rankings?Are they hoping to start ranking for a specific set of keywords or break into a new market…

The Campaign Comeback: What to Do When Content Fails - Whiteboard Friday

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Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today's Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life into a dead content campaign.Click on the whiteboard image above to open a high-resolution version in a new tab!<span id="selection-marker-1" class="redactor-selection-marker"></span>Video TranscriptionHi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira.

Now, throughout my time, I&#…

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

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Posted by MiriamEllisHave you been exploring all the ways you might use Google Posts to set and meet brand goals?Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the release of this fascinating capability, use of which is theorized as having a potential impact on local pack rankings. When I recently listened to Joel Headley describing his incredibly creative use of Google Posts to increase healthcare provider bookings, it’s something I was excited to share with the Moz community here.Joel Headley worked for over a decade on local and web search at Google. He’s now the Director of Local SEO and Marketing at healthcare practice growth platform PatientPop. He’s graciously agreed to chat with me about how his company increased appointment bookings by about 11% for thousands of customer listings via Google Posts.

How Pati…