Posts

Showing posts from January, 2019

How to Implement a National Tracking Strategy

Image
Posted by TheMozTeamGoogle is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country.Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night. Because we’re in the business of making things easy, we devised a happier (and cost-efficient) alternative.Follow along and learn how to set up a statistically robust national tracking strategy in STAT, no matter your business or budget. And while we’re at it, we’ll also show you how to calculate your national ranking average.Let’s pretend we’re a large athletic retailer. We have 30 stores across the US, a healthy online presence, and the powers-that-be have approved extra SEO spend — money for 20,000 additional keywords is burning a hole in our pocket. Read…

5 Real Examples of Advanced Content Promotion Strategies

Image
Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.1. Use content to fuel social media distribution (and not the other way around)Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions…

Perform an SEO Audit in 4 Easy Steps

Image
If you are like most people, you are confused about where to start as it relates to SEO.  Search engine optimization is and has been a buzzword for a while now, but what does it all mean and how do you know if you need it?In this quick post we break down the SEO audit process into five easy steps anyone can do.   If you answer no to any of these questions, you need help with SEO:Use a Tool to Look at Your Website’s SEOThe quickest way to audit your website’s seo, is using our free SEO score analyzer tool.  Enter a web page and the keyword you want that page to rank in the searches and see the score.  Now this could be your home page or a sub-page like a service or product.  Just make sure if you are a local business you add the keyword and your city.  Check your score here: https://seodigitalgroup.com/seo-score/Search Google for Your Main KeywordSeems pretty obvious, but go to google.com and type in your main keywords or phrases.  If you are a local business search for your main busin…

How to Get Into Google News - Whiteboard Friday

Image
Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. I'm Barry Adams. I'm a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we're going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it's a really great source of traffic for websites. Once you're in the Google News Index, you can appear in the top stories carousel in Google search results, and that can send a lot of traffic your way…

What Happens When SEO and CRO Conflict?

Image
Posted by willcritchlowMuch has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together.In practice, though, it’s rarely that simple or that unified. How much effort do the practitioners of each put in to ensure that they are working towards the true shared common goal of the greatest number of conversions?In asking around, I've found that many SEOs do worry about their changes hurting conversion rates, but few actively mitigate that risk. Interestingly, my conversations with CRO experts show that they also often worry about SEOs’ work impacting negatively on conversion rates.Neither side weights as highly the risks that conversion-orien…