NYC Restaurant SEO & Event Leads Case Study
About the Client Platform: WordPress Niche : Restaurant and Private Dining Goals : Increase organic search traffic, increase private event leads Strategy : On-page optimization, landing page optimization, and link building About the Campaign The client, Copinette, wanted to improve their search result rankings and increase private dining leads through their website. They are based in Midtown, Manhattan, which is an area of heavy competition for restaurants. Standing out against all the restaurants offering private dining in NYC is a challenge, especially in competitive Google search results. Our Strategy After auditing the client’s website, we put together an SEO strategy, focusing on private dining events. We did a competitive analysis and keyword research to put together a comprehensive plan to optimize their website for organic traffic and leads. We updated their current landing pages, optimizing for the targeted keywords on each page. Our goal was to help them rank for