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Showing posts from July, 2018

Better Than Basics: Custom-Tailoring Your SEO Approach

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Posted by Laura.LippayJust like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that).An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid who wants to beef up a little. One is a 65-year-old librarian who wants better heart health. One is a heavyweight lumberjack who’s working to be the world’s top springboard chopper. Would you consider giving each of them the same diet and workout routine? Probably not. You’re probably going to:Learn all you can about their current diet, health, and fitness situations.Come up with the best approach and the best tactics for each situation.Test your way into it and optimize, as you learn what works and what doesn’t.In SEO, consider how your prio…

Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

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Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking.Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?This flowchart was kind of built out of that ment…

Rewriting the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

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Posted by BritneyMullerIt's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece.This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. You left amazingly helpful commentary on our outline and draft of Chapter One, and we'd be honored if you would take the time to let us know what you think of Chapter Two in the comments below.Chapter 2: How Search Engines Work – Crawling, Indexing, and RankingFirst, show up.As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions search…

Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

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Posted by randfishA searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship worlds about this problem that happens pretty consistently, which is essentially that folks who are searching for your brand in Google experience their first touch before they ever get…

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

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Posted by MiriamEllisPhoto credit: Michelle ShirleyWhat if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy?What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about?Let’s travel a different road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the Local SEO ship, I love all this stuff, but, like you, I’m experiencing a merging of online goals with offline realities, a heightened awareness of how i…