What Is a Featured Snippet?
If you’ve ever heard someone in digital marketing refer to a featured snippet, you probably know what it is and just don’t realize it. Featured snippets are the target of many SEO campaigns, as they generate a huge amount of organic search traffic if your website can land a featured snippet. Read on to learn all about what these snippets are and how you can rank your website for one. What Is a Google Featured Snippet? Have you ever searched a question and the answer appeared in a box at the top of the search results? That’s a featured snippet. Featured snippets provide answers to search queries without having to click through to the website. Google Answer Box People who are unfamiliar with the term featured snippet may also call it a Google answer box. This isn’t the technical term, but it gets to the heart of what a snippet is. The point of a featured snippet is to give searchers an answer to their question. Google is always looking to improve its site to provide the best, most r