What is E-A-T and Why Does It Matter for SEO?
E-A-T stands for expertise, authority, and trust – these are three factors that Google uses to evaluate a website. SEO is the process of optimizing a website for search engine results, and since Google is the world’s largest and most popular search engine, it’s important to consider E-A-T when creating and fine-tuning your website. Some professional SEOs debate the importance of E-A-T, but since Google itself stresses its importance, it’s worth considering if you want to rank your website. Whenever Google updates its algorithm , it is usually recommended that you focus on your site’s E-A-T if your rankings fluctuated negatively. Improving your website’s E-A-T should not only improve rankings, but the quality and focus of your website. What is E-A-T? As mentioned above, E-A-T stands for expertise, authority, and trust. But what do these words mean as it relates to your website? According to Google’s Quality Raters’ Guidelines (or QRG, the guidelines for how a web page’s qual