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Case Study: BigCommerce SEO

Platform: BigCommerce
Niche: Outdoors Gear & Equipment
Goals: Increase Organic Search Traffic & Revenue
Strategy: Technical SEO, On-page Optimization, Content OptimizationAbout the CampaignThis client sells outdoors gear & equipment online through a BigCommerce website.  They began as a traditional brick and mortar store with one physical location that expanded into e-commerce a few years ago.  Their website had a good start on reputation and authority, but their site structure for categories, products, and some other technical aspects were hurting their organic traffic results from Google.*We are keeping the client’s business name confidential since we are reveling some revenue numbers.The ChallengesThe website has tens of thousands of product, category, and informational pages.  With a site this large, we can’t just jump in and start doing work.  It is more important for us to analyze the current state and see if we can find some low-hanging fruit to start a path for strate…

What is an Algorithm?

You’ve heard the word before, but do you actually know what an algorithm is? Algorithms can sound intense and complicated, but the actual concept of an algorithm is simple. Learn what algorithms are, how they function in your daily life without your notice, and why they’re important to digital marketing.Algorithm DefinitionThe Cambridge Dictionary defines algorithm as “a list of instructions for solving a problem”.Merriam-Webster defines algorithm as “a step-by-step procedure for solving a problem or accomplishing some end.” They also define algorithm as, “a procedure for solving a mathematical problem in a finite number of steps that frequently involves repetition of an operation.”The broadest definition of an algorithm is a set of rules, guidelines, or steps that produce a certain outcome or perform a specific task. While most people are scared off by the very technical sounding word, “algorithm”, at its root it is a simple concept.The complex side of algorithms comes into play when…