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NYC Restaurant SEO & Event Leads Case Study

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About the ClientPlatform: WordPressNiche: Restaurant and Private DiningGoals: Increase organic search traffic, increase private event leadsStrategy: On-page optimization, landing page optimization, and link buildingAbout the CampaignThe client, Copinette, wanted to improve their search result rankings and increase private dining leads through their website. They are based in Midtown, Manhattan, which is an area of heavy competition for restaurants. Standing out against all the restaurants offering private dining in NYC is a challenge, especially in competitive Google search results.Our StrategyAfter auditing the client’s website, we put together an SEO strategy, focusing on private dining events. We did a competitive analysis and keyword research to put together a comprehensive plan to optimize their website for organic traffic and leads.We updated their current landing pages, optimizing for the targeted keywords on each page. Our goal was to help them rank for restaurant and private …

This Is What Happens When You Accidentally De-Index Your Site from Google

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Posted by Jeff_BakerDoes reading that title give you a mini-panic attack?Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted.If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically.Are you ready?August 4th, 2019It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM!What. The. Hell?As SEOs, we’re all used to seeing natural fluctuations in rankings. Fluctuations, not disappearances.Step 1: DenialImmediately my mind goes to one place: it’s a mistake. So I jumped into some other tools to confirm whether or not Ahrefs was losing its mind.Google Analytics also showed a corresponding drop in traffic, confirming something was definitely up. So as an SEO, I naturally assumed the worst…Step 2: Algo panicAlgorithm update. Please, please don’t let it be an algo update.I jumped int…

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

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Posted by MiriamEllisFile this under fresh ideas for stagnant clients.It’s 10:45 at night and I’m out of:TortillasAvocadosSalsaMaybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad.But what if it didn’t have to be that way? What if I could search Google and find a kiosk just a couple of blocks away that would vend me solutions, no matter what time of night or day?Something old is becoming new again, just like home delivery. And for your agency’s local business clients, the opportunity could become an amazing competitive advantage.What’s up with kiosks?Something oldThe automat was invented in Germany in the late 19th century and took off in the US in the decades following, with industry …

Hypothesis Testing in SEO & Statistical Significance - Whiteboard Friday

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Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans. I'm Emily Potter, and I work at Distilled over in our London office. Today I'm going to talk to you about hypothesis testing in SEO and statistical significance.At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do SEO A/B testing. Now, in that, we use hypothesis testing. You may not be able to deploy ODN, but I still think today that you can learn something valuable from what I'm talking about.Hypothesis testingThe four…

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

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Posted by FeliciaCrawford
MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time.If you're still wishing you could've joined us in Seattle this past July, you’ll be happy to know that you can recreate the MozCon experience from the comfort of your home or office (or your home office, but hopefully not your office-home — seriously, Karen, the quarterly reports will still be there in the morning!).Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure!Get the MozCon 2019 video bundleTell me about the video bundle!For those of you who attended in-person, good news: you've already got access! The vid…

The Unique World of Franchise Marketing [Guide Sneak Peek]

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Posted by MiriamEllisImage credit: Dion GillardCan franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure:The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing.Seems simple enough. But it’s this structure that gives franchise marketing its unique complexities. For your agency, the challenge is that you can’t enter these marketing relationships equipped solely with your knowledge of corporate or local search marketing.You need to deeply understand the setup to avoid bewilderment over why implementation bogs down with franchise …

Take the 2019 State of the Local SEO Industry Survey

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Posted by MiriamEllisWe couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of the Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.Who can take the survey?Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing or a lot, are a novice or an adept, your insights have value.What is the survey about?Unlike a typical local ranking factors poll, The State of the Local SEO Industry Survey digs deep into marketers’ experiences with tactics, challenges, clients, Google, and the working environment. For example, we learned la…