Creating Quality Content in 2019 (For Search Engines and People)

Comments

Post a Comment

Popular posts from this blog

Customer Surveys: Why You’re Crazy Not to Use Them

Image
One of the best things about the Internet is the way that it has mutualized communication. Before the Internet, media went in a one-to-many direction. Social media has turned that dynamic on its head in two ways. Now, communication is both many-to-many and one-to-one. Plus, with the plethora or social channels and messaging apps, there are more ways than ever to reach your customers. And there are more ways than ever for them to reach you. But you’d be surprised how few companies take the opportunity to actively listen to their customers. They prescribe everything to their audience. Sure, they may do some user testing. But by not interacting directly with their customers, they are missing out on a big opportunity. People are increasingly favoring brands  and companies that make them feel like a part of a community. They feel like they have a role in the success of your business. Your success is success for them too . If you don’t make them feel like a part of what you’re d
Read more

Knowledge Graph Eats Featured Snippets, Jumps +30%

Image
Posted by Dr-Pete Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL ). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly): Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention. What happened, exactly? To be honest, when we investigate changes like this, the best we can usual
Read more

6 Copywriting Tips That’ll Keep Readers Eyes Glued to Your Screen

Image
55% of all page views  only get a few seconds of attention. What does that mean for you? Your hook  had better be good and quick. Otherwise, your blog posts are not going to get read. Start off with bland and unengaging content, and you can kiss valuable blog traffic goodbye. Not enough of an incentive for you? Visitors who read more of the post are more likely to return. Users who read a blog post for three minutes were   2x more likely to return  to that site than those who only read for one minute. That’s all you get. People skim. They don’t read as much as they used to. And it makes sense when you consider what you’re up against. There’s   too much daily content  out there to get through it all. It takes too long to digest everything. But if you want your readers to convert, you have to keep their attention. Enter long-form content . It works because it converts. But you can’t just throw up 3,000 random words and expect it to engage your website visitors. You need to m
Read more