Best Rank Tracker Tools for 2020: Keyword Rank Tracking Software 

To drive traffic to your website, you need to make it easy for readers and potential customers to find your pages. To guide readers to your website, your pages must rank on search engine results pages (SERPs) for the relevant keywords for your brand. Rank tracking tools help to keep track of where your web pages rank and for what keywords.

Ranking website pages and blog posts on search engines like Google is not always easy, and many keywords face heavy competition for rankings on page 1. Use the best keyword trackers to learn how your website is performing, where there is room for improvement, and to learn how the competition compares. 

Best SEO Ranking Checkers 

We’ve done the research and compiled the best SERP checkers to analyze your website’s rankings. These Google rank checkers provide useful metrics and actionable insights to help you evaluate your website’s rankings and search performance. 

These are the Best Rank Trackers 

      1. SEMRush
      2. SerpStat
      3. The Hoth
      4. Mangools SERPWatcher 
      5. SE Ranking
      6. ProRankTracker
      7. AccuRanker 

 

SEMRush

semrush

SEMRush is one of the most comprehensive SEO tools, and it works great as a SERP checker to track all of your keywords and rankings. This software has a full host of features that can help to track and optimize your website for search engine rankings. 

Add your web properties to SEMRush to keep tabs on rankings, traffic, domain authority, backlinks, and more. You can keep your domains stored so that you can see how your keyword rankings have changed over time, which keyword drive the most traffic and sales, and learn what related keywords you might be missing out on.

SEMRush works great for tracking keywords and rankings for your website, but it also works for keyword research, competitor analysis, and more. You can enter any URL and learn how much traffic that page or full domain receives, metrics like domain rating, URL rating, and backlink profiles, or compare rankings and keywords to your own site. 

Features: 

  • Keyword position tracking
  • Traffic analytics
  • “My Reports” for domains 
  • Historical site data
  • SEO auditing tools
  • Organic keywords and analytics
  • Keyword research 
  • Topic research
  • Brand monitoring

 

Pros:

  • Fully comprehensive digital marketing tool
  • Easy to track projects and keywords
  • Competitive analysis 
  • Keyword gap analysis and research

 

Cons: 

  • Expensive
  • Not for beginners

 

Verdict

SEMRush is one of the most popular tools in the SEO world, and it’s great for tracking your projects, keywords, rankings, and more. If you only need a simple Google rank checker, however, SEMRush may be a bit too complex. 

 

 

SerpStat

serpstat

SerpStat is another website ranking tracker that comes with a host of SEO and marketing tools and features. This all-in-one platform can help organize and optimize your online marketing efforts, and one of its best features is its keyword tracker. 

SerpStat’s SERP checker is advanced, so you get more information and insights to improve your website. It provides SERP historical data, keyword grouping by tags, and traffic distribution insights to see which domains get traffic from certain keywords. It can even show the market share distributions over time, as well as local search rankings. 

Aside from SerpStat’s rank tracking software, it also offers a backlink analysis tool, site audit, competitor research, and comprehensive keyword research. Its “tree view” keyword distribution makes it easy to see more keyword metrics including position, search volume, CPC, and more. 

Features: 

  • Position tracking 
  • Advanced SERP analytics
  • Historical SERP data
  • Keyword grouping
  • Traffic distribution insights 
  • Market share fluctuations 
  • Local search rankings
  • Backlink analysis
  • Keyword research
  • Site audit
  • Competitive analysis

 

Pros:

  • Advanced SERP analytics 
  • Historical ranking data
  • SOV insights 
  • Comprehensive SEO tools 

 

Cons: 

  • No mobile keyword differentiation
  • Limited keywords depending on plan

 

Verdict

SerpStat is one of the best tools for tracking your search engine rankings. It has more advanced SERP information that many competitors, and it features various other tools to improve your website’s rankings. 

 


 The Hoth

the hoth

The Hoth is a well known and respected name in SEO, and their rank checking tool makes it easy to stay on top of your websites’ performance. They offer a free Google SEO ranking checker, so you can plug in your URL for free to see where it ranks for assorted keywords. Once you’ve tested out their software, you can sign up for an account to track your keywords daily. 

The Hoth Rank Tracker tool provides daily updates to monitor your keyword positions and see how your marketing campaigns are faring. You can set notifications for big changes so that any progress is recorded. It also tracks mobile and local results separately, so you have a full view of your SEO rankings. 

For agencies, the Hoth Rank Tracker can provide white label reporting to share with clients. Their keyword tracker is priced by the number of keywords needed, so it is flexible for smaller to larger websites. The Hoth also provides a host of digital marketing tools and features so that you can constantly work to improve your rankings as you track them. 

Features: 

  • Keyword rank tracking
  • Daily keyword updates
  • Mobile rankings
  • Local search rankings
  • White label reporting
  • Free rank checker 
  • Link building tools
  • Content creation services
  • SEO management

 

Pros:

  • Fast, accurate rank tracking
  • Flexible pricing 
  • Mobile and local rankings 
  • Other SEO tools 

 

Cons: 

  • Can get expensive if you need to track a lot of keywords 

 

Verdict 

The Hoth is a great choice for tracking keywords, and their scalable pricing is great for small businesses that only need to track a small number of keywords. 

 

 

SERPWatcher by Mangools

serpwatcher

Mangools’ SERPWatcher makes it incredibly simple to track your keywords. This keyword tracker can keep tabs on your keywords’ positions on Google, any recent changes, search volume, and more. It also provides keyword suggestions and competitor keywords. 

Since the point of tracking keywords is to understand your website’s performance, SERPWater provides a Performance Index to provide organic traffic insights based on your keyword positions and their search volumes. You can set daily updates to see how SERP rankings change. 

SERPWatcher also provides rankings in any location, so you can check local search rankings in various service areas. You can also switch between mobile and desktop rankings. Share interactive ranking reports via a link to show clients or teammates how your website is performing. 

Features: 

  • Keyword position tracking 
  • Performance Index
  • Daily updates
  • Mobile and desktop rankings
  • Local search rankings in any location
  • Interactive ranking reports
  • Keyword tagging
  • Email alerts 

 

Pros: 

  • Accurate, thorough keyword metrics
  • Performance index reveals more than just SERP position
  • Ability to change location 
  • Affordable

 

Cons: 

  • Packages include other Mangools tools which 

 

Verdict

SERPWatcher by Mangools is a great, intuitively designed tool for tracking your keywords. It offers solid metrics to track performance. 

 

 

SE Ranking

se ranking

SE Ranking is an all-in-one SEO software that offers a high quality SERP checker. It promises 100% accurate keyword rank tracking, with real-time position changes. SE Ranking tracks keyword positions across various search engines, including Google but also Yahoo, Bing, and YouTube for those sharing videos. 

SE Ranking can track SERPs in any location, so you can check local rankings for clients around the world, or see how your content fares in other locales. It analyzes Google SERPs on both desktop and mobile devices. SE Ranking also reports on Google features like Maps, Ads, and beyond. You can also add and track deep metrics on 5 competitors to see how your website stands up against theirs. 

Aside from website rankings, SE Ranking also provides competitor research, website audits, backlink checkers, social media management, and more. This is a full-service SEO tool that can help you track your rankings and make efforts to improve them via the other tools included. 

Features: 

  • Checks SERPs for Google, Bing, Yahoo, and YouTube
  • Location based SERPs
  • Mobile and desktop results 
  • Google Maps and Ad tracking 
  • Competitor rank tracking and analysis
  • Keyword and competitor tagging
  • Website audits
  • Backlink checker
  • Social media management
  • On-page SEO audits 

 

Pros: 

  • Rank tracking for various SERPs 
  • In-depth competitor rank tracking
  • Tagging to organize SERP features
  • Other SEO tools 

 

Cons: 

  • Learning curve for beginners
  • Plan includes all tools, not just ranking tools

 

Verdict

SE Ranking is a solid tool to improve your SEO, but it may not be for beginners who are only looking for a rank tracker. 

 

 

ProRankTracker 

proranktracker

ProRankTracker is a tool completely focused on SEO keyword tracking. It claims to use “the most accurate algorithm of any rank-tracking tool” so it can offer the most accurate, up-to-date rankings for your website. It’s multi-lingual, so it reports in various languages and locations. 

ProRankTracker provides daily updates to keep you informed of your website’s performance. You can also perform on-demand updates for real time tracking. It offers robust reporting, with plenty of powerful and customizable report options. All reports are white label and easy to share, with various file types and easy sharing settings. 

ProRankTracker provides local and global rankings, as well as Google Maps and Google My Business rankings. This tool differentiates between mobile and desktop rankings as well. It’s easy to check your rankings on the go with their mobile app. 

Features: 

  • Real time rank tracking 
  • On-demand updates 
  • Robust reporting
  • White label reports 
  • Local and global rankings
  • Multi-lingual 
  • Location based rankings
  • Desktop and mobile SERPs
  • Google Maps and GMB rankings 
  • Mobile app 

 

Pros:

  • Accurate rank tracking
  • Various metrics and reports
  • Multi-lingual

 

Cons: 

  • Not intuitively designed 

 

Verdict

ProRankTracker is a highly focused tool for checking your SEO rankings. It doesn’t have the extra functionality that some competitors offer, but it is great at keeping track of your SERPs. 

 

 

AccuRanker

accuranker

AccuRanker claims to be “the world’s fastest keyword rank tracker”. This tool updates every 24 hours for daily SERP changes, but can also be refreshed on demand for keyword position changes every second hour. The data updates in only a few seconds, so you won’t have to wait to learn how your keywords are ranking. 

AccuRanker provides an in-depth analysis of your rankings, with useful metrics and performance indicators. You can filter the data in various ways to organize and learn more about your keyword positions. It’s also possible to make customized reports to show the data most important to you or to clients. 

With AccuRanker, you can track keywords in any location, on mobile or desktops. You can also track competitors, and the software will even aggregate your top 10 competitors. It also accounts or SERP features like featured snippets, map packs, and more. AccuRanker works with various third-party integrations, so your other tools can work together with this tracker software. 

Features: 

  • Keyword rank tracking
  • Wide range of keyword metrics 
  • On-demand updates 
  • Customizable reports 
  • Mobile and desktop rankings 
  • Competitor keyword tracking 
  • SERP feature tracking 
  • 3rd party integrations 
  • SERP history
  • Share of voice

 

Pros:

  • Fast updates 
  • Tracks extra SERP features
  • Competitor tracking 
  • Wide range of metrics

 

Cons: 

  • Expensive for smaller businesses
  • Poor customer support

 

Verdict

AccuRanker is a good tool for keyword tracking and it is very focused on tracking SERPs. It may not be suitable for smaller businesses, however. 

 

 

Final Thoughts 

Maintaining a website is no small feat; if you run your company’s website or you work in the SEO field, tracking your website’s performance is key to learning how to improve upon it. Use one of the best rank trackers from our list to see where your website stands on Google search.

 

The post Best Rank Tracker Tools for 2020: Keyword Rank Tracking Software  appeared first on SEO Digital Group.

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