Refurbishing Top Content - Best of Whiteboard Friday

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Customer Surveys: Why You’re Crazy Not to Use Them

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One of the best things about the Internet is the way that it has mutualized communication. Before the Internet, media went in a one-to-many direction. Social media has turned that dynamic on its head in two ways. Now, communication is both many-to-many and one-to-one. Plus, with the plethora or social channels and messaging apps, there are more ways than ever to reach your customers. And there are more ways than ever for them to reach you. But you’d be surprised how few companies take the opportunity to actively listen to their customers. They prescribe everything to their audience. Sure, they may do some user testing. But by not interacting directly with their customers, they are missing out on a big opportunity. People are increasingly favoring brands  and companies that make them feel like a part of a community. They feel like they have a role in the success of your business. Your success is success for them too . If you don’t make them feel like a part of what you’...
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Knowledge Graph Eats Featured Snippets, Jumps +30%

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Expert Tips for Creating a High-Quality Content

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