SEO Digital Group

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited!  When you’re onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask as you try to better understand your client’s business, you probably ask them, “What makes a lead a good lead?” That is, what are the qualities that make a potential customer more likely to convert to sale? A business that’s given some thought to their ideal customer might send over some audience personas; they might talk about their target audience in more general terms. A product or service offering might be a better fit for companies of a certain size or budget, or be at a price point that requires someone at a seni...

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links . If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on link building . We definitely recommend you read through that as well, but if you’re short on time, this condensed version gives you a quick overview of the basics as well as actionable tips that can help you get started. Let’s get to it! What does “building links” mean? Link building is a term used in SEO to describe the process of increasing the quantity of good links from other websites to your own. Why are links so important? They’re one of the main (although not the only!) criteria Google uses...