We Surveyed 1,400 Searchers About Google - Here's What We Learned

Comments

Post a Comment

Popular posts from this blog

Customer Surveys: Why You’re Crazy Not to Use Them

Image
One of the best things about the Internet is the way that it has mutualized communication. Before the Internet, media went in a one-to-many direction. Social media has turned that dynamic on its head in two ways. Now, communication is both many-to-many and one-to-one. Plus, with the plethora or social channels and messaging apps, there are more ways than ever to reach your customers. And there are more ways than ever for them to reach you. But you’d be surprised how few companies take the opportunity to actively listen to their customers. They prescribe everything to their audience. Sure, they may do some user testing. But by not interacting directly with their customers, they are missing out on a big opportunity. People are increasingly favoring brands  and companies that make them feel like a part of a community. They feel like they have a role in the success of your business. Your success is success for them too . If you don’t make them feel like a part of what you’...
Read more

Knowledge Graph Eats Featured Snippets, Jumps +30%

Image
Posted by Dr-Pete Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL ). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly): Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention. What happened, exactly? To be honest, when we investigate changes like this, the best we can usual...
Read more

Expert Tips for Creating a High-Quality Content

Image
To produce great works of art, being creative and inspired is necessary, but a lot more goes into it. Creating content is pretty popular nowadays, everyone can do it – as the resources are available to everyone,  you can write a book on your computer, or start a youtube channel and be a filmmaker using your iPhone, it’s that simple! But just because everyone can do it, doesn’t mean everyone can produce good content. Here are some expert tips for creating high-quality content that will blow everyone away! Be Original This might be harder than you think, almost everything has been done before – but don’t let that discourage you! But being creative all the time is impossible, sometimes you just want to get it over with. But quality content takes time, you need to think things through rather than to just rush it and get it done in a few hours. If you want to be original, you’ll need to think about the things you are creating, their purpose, what is the message you want to put out...
Read more