SEO Digital Group

If you’re active online, it’s probably happened to you. Let’s say you’re browsing through a store online, you click on a few things, but ultimately you decide not to buy anything. The next day, you’re scrolling through Facebook or Instagram , or searching for something on Google, and there it is: an ad for the same thing you looked at yesterday. If this sounds familiar, you have experienced retargeting firsthand. Retargeting is a method of advertising online that purposefully targets people who have shown interest before. We’ll break down how retargeting works and how you may be able to use it to find new leads, customers, and to improve conversions and ROI for your advertising efforts. Remarketing vs. Retargeting Retargeting and remarketing are very often used interchangeably. In general, they are the same concept. The difference between retargeting and remarketing is small. Retargeting generally refers to redisplaying ads to people online who have viewed your products befo...

If you’re new to the digital marketing scene, it may seem like there are endless acronyms to learn – PPC , CRO , CTR , and many more. One term you should learn and incorporate into your digital marketing strategy is CPM. CPM means the cost per 1000 impressions. This is a useful metric to better comprehend the effectiveness of your advertising campaigns, and adds context to your ROAS and overall ROI for marketing efforts. Learn more about CPM and how you can use it to improve your business’ marketing. What Does CPM Stand For? CPM actually stands for cost per mille, as mille is Latin for thousand. In this way, CPM means cost per thousand, referring of course to a thousand impressions. CPM Definition Now that you know where the “M” in CPM comes from, what does CPM actually mean? As stated, CPM measures the cost per one thousand impressions. Impressions are the number of times an ad is displayed and viewed by someone online. CPM, then, measures how much it costs to display your ad ...

Digital marketing efforts are measured with a wide range of metrics, and there are many acronyms – CPC , CRO , CTR – that may be confusing to those not in the marketing field. One marketing metric you might not be familiar with is SOV: share of voice. Read on to learn what SOV is, how it is calculated, and how you can use this metric to improve your business’ marketing and advertising campaigns. Share of Voice Definition A definition from Hootsuite defines share of voice as a metric that “helps you understand how your brand or company is performing in comparison to your competitors”. TrackMaven states that share of voice “measures how much of the conversation with target consumers your brand owns versus your competitors”. A more traditional definition from Brandwatch calls share of voice “how big your share of advertising is compared to all of your competitors”. Share of voice used to measure only advertising, but now can be used to look at your performance compared to compet...

Posted by Dr-Pete The Short Version:  Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority . People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation. I set out to write a how-to post, but what follows can only be described as a belligerent FAQ ... Why do you want to increase DA? This may sound like a strange question coming from an ...

Marketers tend to throw around a lot of acronyms – CRO , CPC , PPC, ROAS . Most of these are metrics that inform us how marketing strategies and ad campaigns are performing. One such metric is CTR: click through rate. Learn what CTR means, how it is applied to different marketing campaigns, and how to interpret it. CTR Meaning CTR stands for click through rate. Click through rate refers to how many people click on something after seeing it. CTR is commonly used in PPC (pay-per-click) campaigns, and tells marketers how many people clicked on their ad after seeing it. Click through rate can also be measured in some SEO analysis, email marketing, and in Facebook ads. This metric is a good indicator of how appealing your ad or other online entity is, based on whether or not those who see it choose to click and learn more. A low CTR reveals that you should adjust your copy, creative, targeting, or some other aspect of your ad to get more people to click through. Click Through Rate Cli...

Of the many digital marketing-related acronyms (SEO, SEM, CRO, etc.), PPC may be one of the most common. PPC stands for pay per click, referring to a type of paid search advertising employed by companies everywhere. PPC marketing is a popular method that drives traffic, leads, and conversions . We’ll go through the basics of pay-per-click marketing. PPC Definition PPC, pay-per-click, is exactly what it sounds like: this method of advertising costs the advertiser a certain amount of money each time their ad is clicked by a potential customer. This is essentially paid search traffic, as opposed to organically grown traffic through SEO . PPC is mostly done through search engine advertising, namely Google and Bing ads. When you see the first results on search engines like Google with the “Ad” bubble, those ads are search engine advertisements most likely paid for through PPC. Advertisers only have to pay for each time their ad is actually clicked, not each time that it appears on a sea...

Digital marketers look at a wide range of metrics to measure their marketing and ad campaigns. One of those metrics is CPC, which stands for cost per click. CPC measures the cost per each individual click in a pay-per-click (PPC) advertising campaign. The cost per click can change based on various factors. There are steps you can take to lower the CPC of your ads, thus saving money and improving ROAS , increasing ROI for your marketing efforts, and helping to generate more leads or sales while staying within your advertising budget. CPC Meaning As previously stated, CPC is an acronym for cost per click. This measures how much an advertiser would pay for each link click in a PPC (pay-per-click) advertising campaign. When running a PPC campaign, advertisers bid a certain amount that they are willing to pay per click. CPC is always less than or equal to that maximum bid. CPC is usually determined based on your maximum bid per click, the Quality Score of your ad, and the ad rank of ot...

The world of digital marketing is full of acronyms and marketing terms that are often misunderstood by the general public. One such acronym is CRO – short for conversion rate optimization. To fully understand CRO, you need an understanding of what a conversion is , conversion rate, and how user experience affects conversions. CRO Definition CRO, conversion rate optimization, is the practice of increasing the number of conversions, or favorable actions, on a website. Website designers and digital marketers work to optimize a website to create better user experiences, so that visitors to that website perform a desired action. That desired action is called a conversion. Often conversions refer to customer conversion when sales are made, but there are other valuable conversions as well. Conversion rate optimization requires making adjustments to a web page to find the most successful combination of copy, creative, formatting, and other factors. This often takes trial and error testing t...

Marketers are constantly talking about conversions – customer conversions, conversion rates, cost per conversion, conversion rate optimization – but what does this mean? If the term conversion is going right over your head, we’ve got the answers for you. Conversion Definition According to the Oxford English Dictionary , the word “conversion” is defined as “the process of changing or causing something to change from one form to another”. Many people are probably familiar with this term as it relates to religious conversion or two-point conversions in football. This is not the marketing definition of conversion, but it’s helpful to see how one translates to the other. A conversion in marketing is when a visitor to your website completes a desired goal. In this way, they convert from visitors to leads or, if they purchase something, to customers. A conversion occurs when someone changes from a passive visitor to an active, interested visitor or customer. Conversion Meaning in Marke...

ROAS, return on ad spend, is an important metric for any business spending money on advertising. Marketing is an investment, so it’s vital to track how your marketing campaigns perform and assess whether they are profitable. Calculating ROAS helps to examine how much you can expect back if you invest X amount of money. ROAS: Return on Ad Spend As mentioned above, ROAS stands for return on ad spend. Return on ad spend looks at an ad campaign to evaluate how well it performed. It measures how much money you can expect back for each dollar spent on an advertisement. ROAS is a great way to assess and adjust your marketing campaigns. You can measure ROAS for different ads to see which performs better, or check in on ROAS as you edit ads to ensure that your ad runs at peak performance. ROAS vs ROI ROAS is often confused with ROI , return on investment. While the two metrics are very similar, ROI looks at the overall profit of ads based on the amount spent on said ads. ROAS measures the...

If you tried to log into Google+ today, you may find that your Google+ page has disappeared. After announcing in October of 2018 that Google+ would be shut down, many pages today are finally inactive. Google+ is joining a list of failed Google products, lasting from 2011 to 2018. Google+ was Google’s attempt at a social network, launched at a time when Facebook and Twitter were taking off. Unfortunately, the platform never got much traction. The shutdown of this feature comes in the wake of low usage and engagement and a data breach that, while minor, Google decided was not worth fixing. The original rollout of the shutdown was planned to take 10 months, to be completed in August of 2019. Another bug issue in November of 2018, however, led Google to speed up the process so that it would be complete in April. Google + Data Breach A Google+ data breach left some user information exposed, giving outside developers access to private user info from 2015 to 2018. This issue in the Google...

When advertising on social media, there are key metrics to assess how well your social media marketing is performing. One very important metric on social media is engagement. Exactly how engagement is measured depends on the platform, but this measurement looks at how social media users (read: potential customers) interact with your online content. What Is Engagement? When it comes to social media, engagement measures how engaged an audience is with content. Some standard metrics that are used to gauge engagement include likes, comments, social shares, saved items, click-throughs, or retweets . Engagement helps to assess how your content is perceived by your audience based on their interest in and reactions to what you share. Engagement is a two-way street , however. To create brand loyalty and start a conversation with your customers and followers, you should engage back when they interact with you or your business on social media. Respond to comments, follow and engage with simi...

A landing page is a page on your website where visitors first land. Landing pages are different from your website’s domain page, as landing pages are created to drive customer action and are therefore focused on specific keywords and actions. Landing pages need SEO to drive traffic to that conversion page, but they also improve SEO through keyword optimization and by creating new links on your website. Landing pages are a necessary element of SEO and conversion optimization. What is a Landing Page? A landing page is a website page focused on a specific visitor experience. Often, when someone clicks a link to a website, it takes them to a landing page rather than the website domain. Landing pages provide targeted information and encourage a specific action from visitors who reach that page. These pages are optimized for user action, whether it’s buying a product or service, clicking to another page, asking for customer information (email, phone number, etc.), or some other desirable...