SEO Digital Group

Insurance is a competitive field, with a multitude of insurance companies competing for clients’ business. There are various types of insurance and insurance companies out there, and most people find information about insurance through a quick Google search. Now, insurance companies need to rank for insurance keywords on search engines like Google in order to acquire new customers. SEO is vital for lead generation in the insurance business. To get more clients, insurance companies small and large need to rank for the best insurance keywords. When it comes to SEO for insurance companies, you need to know the keywords that people are using when searching for the services your business provides. Is your website optimized for insurance keywords? Use our free SEO Analyzer to check if your website is optimized properly.  Click Here Commonly Searched Insurance Keywords We’ll start with the high level queries people use to search for insurance coverage. Many people searching for insur...

The roofing field is full of competition. While humans have needed roofs over our heads for a long time, the roofing business has changed with modern technology. Now, roofing companies need to rank for roofing keywords on search engines like Google in order to acquire new customers. SEO is vital for lead generation in the roofing business. To get more clients, roofers need to rank for the best roofing keywords. When it comes to SEO for roofers, you need to know the keywords that people are using when searching for the services your business provides. Is your website optimized for roofing keywords? Use our free SEO Analyzer to check if your website is optimized properly.  Click Here Commonly Searched Roofing Keywords We’ll start with the high level queries people use to search for roofing services. Many people searching for a roofer type these terms into Google: Roofing Roofing company Roofer Roofer near me Roof repair Roofing contractor Roof replacement Commercial roo...

The information technology field is crowded. IT businesses know better than most how important SEO is to their marketing efforts, as ranking for the most relevant information technology keywords will drive traffic and leads to your site. When it comes to SEO for IT, you need to know the keywords people are using when looking for the services you provide. Is your website optimized for IT keywords? Use our free SEO Analyzer to check if your website is optimized properly.  Click Here Commonly Searched Information Technology Keywords We’ll start with the high level queries people use to search for IT services. Many people searching for a information technology help type these terms into Google: Information technology IT company Technical support IT services IT support Network security Cybersecurity Cloud services To get potential clients to come to your website, and eventually to become customers, you want to rank for these common IT keywords. If you are optimizing a pag...

  When working to improve your online presence, there are various engagement metrics to evaluate. Two common metrics, especially on social media, are reach and impressions. But many struggle to understand what the difference is between reach vs. impressions. Learn what each of these terms mean and how you can use them to assess your social media efforts.  What is the Difference Between Reach and Impressions? To understand the difference between reach and impressions, look closer at their individual definitions. The main difference between reach and impressions is that reach only counts unique users, while impressions can include one user several times. Learn their definitions for a deeper understanding. Reach Definition Reach is defined as “the total number of people who have seen your ad or content” according to Hootsuite . This is the number of unique users who see your content. Impressions Definition Impressions is defined as “the number of times a piece of conten...