SEO Digital Group

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.) Still need to snag your ticket for this sea of actionable talks? We've got you covered: Register for MozCon The Speakers Take a gander at who you'll see on stage this year, along with some of the topics we've already worked out: Sarah Bird CEO — Moz ...

Anyone familiar with SEO is likely familiar with the phrase “Content is king”. This phrase was actually coined by Bill Gates in 1996, in an essay with the same title. Gates predicted that content would be the driving force behind the internet, and he was correct. Over 20 years later, content is indeed king. More than that: fresh content is king. Fresh, regularly updated content improves the SEO of a website, driving traffic while also improving website authority on search engines like Google . Content Marketing Definition The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action” Content is any form of media that shares information and (hopefully) drives traffic to your website. Content comes in the form of blog posts, infographics, videos, quizzes – really an...

SEO is a necessary component of a good digital marketing strategy, but many companies fail to understand and implement SEO. A study from July of 2018 revealed that only 44% of businesses invest in SEO, perhaps because many businesses are looking to social media advertising rather than Google. While social media marketing is important, SEO should not be put on the back burner. A study by Moz revealed that over 70% of searches click on a website on the first page of SERPs (search engine result pages). This means that almost all of the traffic on search engines goes to websites on the first page of results. SEO can help your website receive some of that traffic, leading to increased brand awareness, leads, and profits when those leads convert to customers. What is SEO? SEO is search engine optimization. This means that SEO optimizes your website so that your business appears high on the search engine rankings for your desired keywords. If you run a bakery in New York City, you’d wa...

Let’s say you need to find an address for a restaurant. Maybe you’re looking for the closest gas station. Or, you’re wondering which ocean is the largest. What do you do? Google it. You probably use them almost daily, but do you know how search engines actually work? We’ll go over the basics of what search engines are, how they work, and why it matters for businesses. What Is A Search Engine? A search engine is a website that creates an index of web pages on the internet. Search engines gather information from the entire world wide web and organizes those web pages based on their content. Search engines provide answers to people’s questions every day. The purpose of a search engine is to provide the most relevant web pages in response to search queries. The most popular, widely used search engine is Google. Google has reported that 100 billion searches are conducted on their site monthly. How Search Engines Work Search engines are complex computer programs. To fully underst...

If your business advertises on Facebook , you should already know about the Facebook pixel. This code will optimize your Facebook ad strategy and help you make the most of your advertising budget. The Facebook pixel helps you reach new, relevant audiences and track their engagement with your ads. What Is a Facebook Pixel? The Facebook pixel is a short piece of code that businesses can add to their website to track their Facebook ad campaigns. The pixel measures ad conversions, website traffic, and monitors audiences. The Facebook pixel also helps you to create custom audiences for your Facebook ads, allowing you to target certain demographics and retarget customers or visitors to your website. How Does Facebook Pixel Work? When a customer takes action on your website, the Facebook pixel code is triggered and reports their actions. The report of your Facebook pixel activity can be found in Facebook’s ads manager. The pixel tracks customer journeys through your website and reveals ...

If you run a business or a website, it’s likely that you use Google Analytics to manage traffic and better understand how your website performs. Google Analytics also allows you to add new users to your account to share information, edit settings, and more. Our team may ask for access to your Google Analytics account to fix any issues and to track and optimize your website’s performance. Granting another user access is the safest way to share your website’s data. What is Google Analytics? Google Analytics is a free tool from Google that helps businesses and websites evaluate their online content. Google Analytics helps to track traffic to your website and better understand your online campaigns and how customers reach your page. If you are marketing your business online, Google Analytics is extremely useful to understand how many people are visiting your website, how it ranks on Google searches, and more. This tool works by adding a small piece of code to your website that tracks e...