Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Darren Shaw from Whitespark , and today I want to talk to you about the local search ranking factors. So this is a survey that David Mihm has run for the past like 10 years. Last year, I took it over, and it's a survey of the top local search practitioners, about 40 of them. They all contribute their answers, and I aggregate the data and...