SEO Digital Group

Posted by MiriamEllis No marketing agency staffer feels good when they see a retail client getting reviews like this on the web. But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with clients and have an actionable strategy for their in-store improvements. In this post, I’ll highlight some advice from an internal letter at Tesla that I feel is highly applicable to the retail sector. I’d also like to help your agency combat the retail blues headlining the news these days with big brands downsizing, liquidating and closing up shop — I’m going to share a printable infographic with some statistics with you that are almost guaranteed to generate the client positivity so essential to making real change. And, for some further inspiration, I’d like to offer a couple of anecdotes involving an Igloo cooler, a monk, reindeer moss, and reviews. The genuine pain ...

Posted by Dr-Pete I'm a lazy marketer some days — I'll admit it. I don't do a lot of manual link prospecting, because it's a ton of work, outreach, and follow-up. There are plenty of times, though, where I've got a good piece of content (well, at least I hope it's good) and I want to know if it's getting attention from specific sites, whether they're in the search industry or the broader marketing or PR world. Luckily, we've made that question a lot easier to answer in Link Explorer, so today's post is for all of you curious but occasionally lazy marketers. Hop into the tool if you want to follow along: Open Link Explorer (1) Track your content the lazy way When you first visit Link Explorer , you'll see that it defaults to "root domain": Some days, you don't want to wade through your entire domain, but just want to target a single piece of content. Just enter or paste that URL, and select "exact page" (once you ...

Posted by Tom.Capper If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Some of the issues I cover are actually quite easily addressed, and have a decent impact on traffic — there’s never been an easier way to hit your quarterly targets. ;) I’m going to focus on GA (Google Analytics), as it's the most commonly used provider, but most on-page analytics platforms have the same issues. Platforms that rely on server logs do avoid some issues but are fairly rare, so I won’t cover them in any depth. Side note: Our test setup (multiple trackers & customized GA) On Distilled.net, we have a standard Google Analytics property running from an HTML tag in GTM (Google Tag Manager). In addition, for the last two years, I’v...

Posted by Trevor-Klein MozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today . There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting. We're also thrilled to announce this year's winning pitches for our six MozCon Community Speaker slots! If you're not familiar, each year we hold several shorter speaking slots, asking you all to submit your best pitches for what you'd like to teach everyone at MozCon. The winners — all members of the Moz Community — are invited to the conference alongside all our other speakers, and are always some of the most impressive folks on the stage. Check out the details of their talks below, and congratulations to this year's roster! Still ...

Posted by rjonesx. Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance , but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web. Most of you are familiar with robots.txt as the method by which webmasters can direct Google and other bots to visit only certain pages on the site. Webmasters can be selective, allowing certain bots to visit some pages while denying other bots access to the same. This presents a problem for companies like Moz, Majestic , and Ahrefs : we try to crawl the web like Google, but certain websites deny access to our bots while allowing that access to Googlebot. So, why exactly does this matter? Why does it matter? As we crawl the web, if a bot encounters a robots.txt file, they're blocked from crawling specific content. We can see the lin...