SEO Digital Group

If you’re active online, it’s probably happened to you. Let’s say you’re browsing through a store online, you click on a few things, but ultimately you decide not to buy anything. The next day, you’re scrolling through Facebook or Instagram , or searching for something on Google, and there it is: an ad for the same thing you looked at yesterday. If this sounds familiar, you have experienced retargeting firsthand. Retargeting is a method of advertising online that purposefully targets people who have shown interest before. We’ll break down how retargeting works and how you may be able to use it to find new leads, customers, and to improve conversions and ROI for your advertising efforts. Remarketing vs. Retargeting Retargeting and remarketing are very often used interchangeably. In general, they are the same concept. The difference between retargeting and remarketing is small. Retargeting generally refers to redisplaying ads to people online who have viewed your products befo...

If you’re new to the digital marketing scene, it may seem like there are endless acronyms to learn – PPC , CRO , CTR , and many more. One term you should learn and incorporate into your digital marketing strategy is CPM. CPM means the cost per 1000 impressions. This is a useful metric to better comprehend the effectiveness of your advertising campaigns, and adds context to your ROAS and overall ROI for marketing efforts. Learn more about CPM and how you can use it to improve your business’ marketing. What Does CPM Stand For? CPM actually stands for cost per mille, as mille is Latin for thousand. In this way, CPM means cost per thousand, referring of course to a thousand impressions. CPM Definition Now that you know where the “M” in CPM comes from, what does CPM actually mean? As stated, CPM measures the cost per one thousand impressions. Impressions are the number of times an ad is displayed and viewed by someone online. CPM, then, measures how much it costs to display your ad ...