SEO Digital Group

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins . You can enjoy her previous articles here . When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Our customers often come to us once they’ve gotten well underway with Moz Local and ask, “What’s next? What can I do to move the needle?” This blog post will give you the actionable strategy and a complete step-by-step tutorial to answer this important question. A quick refresher on citations Listings on formal directories are called “structured citations.” When other types of platforms (like online news, blogs, best-of lists, etc.) reference a local b...

Posted by Jeff_Baker Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up... A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publication). We pulled this data again… Only I updated and reran all the data manually, doubling the dataset. No APIs. My brain is Swiss cheese. We wanted to see how newly written, original content performs over time, and which factors may have impacted that performance. Why do this the hard way, dude? “Why not just pull hundreds (or thousands!) of data points from search results to broaden your dataset?”, you might be thinking. It’s been done successfully quite a few times! Tr...

Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Darren Shaw from Whitespark , and today I want to talk to you about the local search ranking factors. So this is a survey that David Mihm has run for the past like 10 years. Last year, I took it over, and it's a survey of the top local search practitioners, about 40 of them. They all contribute their answers, and I aggregate the data and...