SEO Digital Group

Posted by lkolowich Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority. Enter Google. The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser. While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure. Google’s Chrome update: What you need to know On October 17, 2017, Google’s latest Chrome update (version 62) began flagging website...

Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain . It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs are captured in search. Ask your nearest customer service representative what questions they answer every day; I can guarantee that you won’t find all of those questions with search volume in a keyword research tool. Keyword research can also tempt you to develop content that your brand really shouldn’t be creating because you don’t have anything unique to say about it. Sure, you could end up increasing organic traffic, but are those going to be converting customers? Moving...

Posted by BritneyMuller Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content: Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains). While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource! However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks. Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who fo...

Posted by randfish When Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches into the intent that searchers have when they perform their query and how if we're smart enough and we look closely and study well, we can actually get SEO and content opportunities out of this analysis. So the way I thought I'd run this Whiteboard ...

Posted by ChrisDayley Whether you are working on a landing page or the homepage of your website, you may be asking yourself, "Why aren't people converting? What elements are helping or hurting my my user experience?" Those are good questions. When it comes to website or landing page design, there are dozens — if not hundreds — of potential elements to test. And that's before you start testing how different combinations of elements affect performance. Launching a test The good news is, after running thousands of tests for websites in almost every industry you can imagine, we've created a simple way to quickly identify the most important areas of opportunity on your site or landing page. We call this approach the "launch analysis". Why? Well, getting someone to convert is a lot like trying to launch a rocket into outer space. To succeed in either situation, you need to generate enough momentum to overcome any resistance. To get a rocket into orbit...

Posted by Dr-Pete As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we're done with one piece of content, we're on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that's still performing well but may not be competing day-to-day with the latest and greatest. I'm a big believer in digging back into your hidden gems and looking for content that's still performing but may be due for an update, rewrite, or even just testing a better title/headline. How do we find this content, which is often buried in our this-week-focused analytics? Let's think like SEOs. One approach is to find older content that's still ranking for a solid number of keywords, but may be out of date or under-performing. This is content that...