SEO Digital Group

Posted by R0bin_L0rd You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember when it wasn't necessary to have a website? When most boards would scoff at the value of running a Facebook page? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause . The situation now is the same as every time a new platform develops: if you don’t have something your customers can access, you're giving that medium to your competition. At the moment, an automated presence ...

Posted by jkuria In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year . Summary We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO. Based on the direct sales increase, current run-rate revenue, the "Virtuous Cycle of CRO"-fueled growth rate , and revenue multiple for their industry, we estimate this will add about $97 million to the company’s valuation over the next 12–18 months*. A concrete example of the Virtuous Cycle of CRO : Before we increased the conversion rate and average order value, Google Adwords was not a viable channel. Now it is, opening a whole new floodgate of profitable sales! Ditto for at least two other channels. In part ...

Posted by jrridley If you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you’ve likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for e-commerce sites or sites with login functionality, this latest update affects significantly more sites. The vast majority of websites have a contact page (or something similar) that contains a contact or subscription form. Those forms almost always contain text input fields like the ones Google warns about in the message above. The “NOT SECURE” warning has already been appearing on insecure sites that collect payment information or passwords. It looks like this in a user’s URL bar: Now that this warning will be displaying for a much larger percentage of the web, webmasters can’t put off an HTTPS...

Posted by Dr-Pete While Moz is hard at work on some major new product features (we're hoping for two more big launches in 2017), we're also working hard to iterate on recent advances. I'm happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we've recently launched five upgrades to Site Crawl . 1. Mark Issues as Fixed It's fine to ignore issues that don't matter to your site or business, but many of you asked for a way to audit fixes or just let us know that you've made a fix prior to our next data update. So, from any issues page, you can now select items and "Mark as fixed" (screens below edited for content). Fixed items will immediately be highlighted and, like Ignored issues, can be easily restored... Unlike the "Ignore" feature, we'll also monitor these issues for you and warn you if they reappear. In a perfect world, you'd fix an issue once and be done, but we all know that re...